DC Central Kitchen

DC Central Kitchen develops innovative social ventures targeting the cycle of hunger and poverty. They create opportunities for meaningful careers, expand access to healthy food, and test innovative solutions to systemic failures. DC Central Kitchen's Healthy Corners initiative sustainably expands healthy food access in DC’s food deserts by delivering fresh produce at discount prices to corner stores in DC’s low-income communities.

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The Problem

Healthy Corners provides many benefits to their customers, but since they operate in partnership with the 50+ stores in their network, the Healthy Corners team lacked a direct channel of communication with the customers they serve. Healthy Corners needed a new customer engagement strategy that would allow the team to serve customers more directly.

The Solution

Blueprint developed a customer rewards program to give Healthy Corners a direct channel to engage and serve their customers. This includes a customer-facing mobile app with a store and product locator, as well as a tablet app for store clerks to record purchases and points to redeem free produce rewards.